PUBLICATION: ENGINEERING NEWS, DATE: 01 DECEMBER 2009

CRS Technologies, a member of the Centric Holdings Group and established facilitator of Human Resource and Payroll software in Southern Africa, has launched a new corporate website as part of its medium-to-long-term growth management strategy.

The website (www.crs.co.za) has officially gone live and has already received a favorable response from the market says James McKerrell, Managing Director, CRS Technologies.

“We set a number of objectives as part of the launch of the new website, chief amongst which was that the content, look and feel, and data accurately reflects the progress of the company and its growth,” says McKerrell. “We are pleased to report that we have received very positive feedback from our customers and partners.”

The new site is said to be a lot more user-friendly, with a powerful, neat and crisp finish, with links to practical information – including legislation – pertaining to HR and payroll administration.

Executive management at CRS Technologies emphasise the increasingly important role that Human Resource management and payroll administration plays across vertical and horizontal markets.

“Even more so today, considering the impact of the global credit crunch and impact on economies throughout the world,” adds McKerrell. “Our focus is on empowering businesses with the expertise and technology to enhance operations, process and procedures that make a real difference to the bottom line.”

An effective, relevant website is viewed as being a sound platform through which to engage its target market and the primary component of the company’s focus and strategy going forward.

“In addition to its ongoing role in providing the market with critical information about the company, the new site is expected to attract new business and effectively demonstrate the value of our products and services profile, including solutions and training,” adds McKerrell.

CRS Technologies anticipates a vibrant, challenging and positive year ahead as businesses look to acquire and enhance resources ahead of the 2010 FIFA World Cup and the country reportedly shows signs of economic stability.